"This is the culmination of my life’s experiences working with champions. It has been a priceless view to 'greatness', a vantage point few if any have ever experienced."
About The Book
Join Dr. Cook in the locker room, behind the bench, and in the boardroom as he shares the hidden principles of greatness. This unique vantage point and the stories that unfold will inspire and equip you on the journey to your dreams. greatness is open to all but only pursued by a few. It is the space beyond success where calling and legacy meet and a noble heart is required.
Greatness is expressed most authentically and powerfully as selfless exceptionalism during the defining moments of both life’s greatest performance achievements and life’s greatest challenges... Selfless-Exceptionalism during the tough times becomes the foundation of thriving versus surviving.
Talent Isn't Enough
I have heard far too often from performers following a misstep during defining moments in life... They simply come to the conclusion they weren’t mentally prepared. It generally has very little to do with talent and everything to do with lack of awareness of the mindset that must be implemented to win in that environment.
3 Elements of Exceptionalism
I have never met a competitor in business, sport, or life who desires to fail. However, I meet daily with performers who consistently fail to reach their true potential when it means the most – game day. They don’t fail because they don’t try; they fail because of their answers to three questions.
Secret to Effective Goals
What does it take to become the best of the best? That is the question that has motivated me throughout my career and should light a fire within your curiosity... Those who become champions set different types of goals than others.
Comes with a unique cover and easel for displaying for the purpose of changing the conversation with the curious.
The author's signature page not only has Dr. Cook's signature but a place for you to personalize the book to a colleague, friend, or family member along with your signature.
Sealed Final Chapter
Dr. Cook has sealed the final chapter so readers take time to think before investing in the powerful and personal conclusion to "greatness".